Sir Richard Branson is to join the British America's Cup hopefuls TEAMORIGIN on board the maxi yacht 'VIRGIN MONEY' this week in an attempt to break the current transatlantic world record for a monohull sailing yacht, currently standing at 6 days, 17 hours, 52 minutes and 39 seconds.  Joining him in the attempt will be his daughter and son Holly and Sam Branson, Holly will also be taking up the role of medic onboard.

Branson is no stranger to world recording-breaking attempts; already holding two other transatlantic world records, one of speed on board the power boat 'Virgin Atlantic Challenger II' and one of size on the hot air balloon 'Virgin Atlantic Flyer'.  This attempt will start from the Ambrose Lighthouse (just out of New York) and finish at Lizard Point, the most South Westerly point of the UK. TEAMORIGIN was set up in January 2007 and aims to win next year's America's Cup to be held in Valencia, Spain.  Their current training for the event will see them competing in other events such as the iShares Cup Extreme 40 series, which finishes in Amsterdam next week.

The popular American TV food commentator and personality Alton Brown is once again hitting the screens of televisions across the nation on the Food Network channel following his success with ‘Feasting on Asphalt’ with his new program ‘Feasting on Waves‘.  In this program Brown goes in search of America’s culinary roots and Caribbean flavors and starts his journey on St Kitts before traveling north west through the Caribbean towards the Leeward Islands and the British Virgin Islands. In true Alton Brown style he ventures to the far flung parts of the islands to find the most authentic specialties of the region, he even travels aboard the custom built Chef de Mer Catamaran to sail between the islands.  This boat is well renowned for its fabulous chef, Tara, and is also available throughout the year to charter yourself and get the ultimate Alton Brown experience!!