The younger generation is an undeniably powerful force. They are shaping the future of various industries, and the boating industry is no exception. At Boatbookings, we are witnessing a profound and positive shift as younger individuals champion a future for green chartering.
The Millennial and GenZ charter client
In recent years, the profile of a charter client has transformed. Notably, we have seen a substantial increase in younger clients chartering our crewed charter catamarans and bareboat charter catamarans.
Many Millennials and Gen Z are adopting the ‘try before you buy’ approach. There has been an increasing number exploring charter or fractional ownership before committing to a purchase.
This flexible approach and changing demographic has also highlighted changing priorities. The younger generation is consuming differently, paying more attention to their impact and sustainability credentials when it comes to boating.
Here are some of the ways the younger generation are driving the green agenda forward:
Shifting Mindsets
The generations growing up in today’s world are more eco-conscious than ever. Having grown up developing a greener and more conscious mindset about their impact on our environment and oceans, they are making different, better choices. One simple reason is that they face a world where environmental pressures are mounting, and changes must be made before it is too late.
Responsibility to Protect
Younger clients are increasingly valuing the contributions they can give back. We have seen a considerable increase in philanthropy, whether giving back to the communities that the yachts cruise in, investing in new, greener technology, or donating to marine conservation foundations.
Onboard Technology
Younger generations tend to have a greater interest in the onboard technology, although the extent of this depends on their background; these more technically minded owners are enjoying being at the forefront of change. This interest in technology drives the greener agenda with new, more efficient solutions for electric propulsion and onboard energy-usage.
A Greater Connection
Previous generations have been focused on the need for speed, whereas the new generation is demanding a greater connection with the oceans. Therefore, they value these new technologies behind electrical and hybrid propulsion for a quieter (and emission-free) cruising experience. Being connected with nature at a younger age also enables a deeper appreciation for it. Therefore, protecting this environment is higher on their agenda, and they want to conserve it for future generations.
Raising Awareness
The younger generation is also actively educating fellow boaters and the public about the environmental impact and ways this can be minimized. Their advocacy and responsible choices are consequently driving a surge in demand for greener practices and yachts across the charter market.
The younger generation has been and continues to be instrumental in driving positive change within the boating industry. Not only are they helping raise awareness, but their responsible choices drive further demand for greener practices throughout the boating industry.
Contact one of the Boatbookings team today to learn more about the greener crewed charter catamarans you can charter this coming Caribbean season.