US Profitability
Boatbookings.com Press Release15 September, 2006 Boatbookings.com Announces Profitability in North American SubsidiaryBoatbookings.com, a leader in online boat chartering, announced today that its North American operations, established just 7 months ago, is now running profitably and showing strong growth in Caribbean and US coastal charter bookings. "It is a tribute both to the strength of the team and our overall business model that we could reach profitability so quickly in the world's largest market" noted Tom Virden, Founder and Managing Director of Boatbookings.com. "Our team, led by Eleanor Shannon, General Manager, and Sharon Bahmer, Sales Director, have done an incredible job of both finding great supply and closing sales. We were able to generate a lot of requests for Caribbean charters through our online marketing campaigns, and the team 'stepped up to the plate' and really went after the business". Eleanor Shannon added "We have seen that as soon as we post boats/yachts on our site, we get calls from customers and close sales. We started out in the lower price ranges with bareboats but have found the same pattern holds true with larger crewed sailboats, catamarans and, more recently, motor yachts. There is a simple correlation. The more yachts that we market on the site, the more clients we attract. Things are actually happening faster than we had expected.". The success of North America is of particular importance to the company because it provides a solid base of transactions year round. The North American/Caribbean booking high season runs from late summer through April, while the European Season Runs from January through August. So the business balances itself out, avoiding the highs and lows of many travel and luxury businesses. Boatbookings.com also continjues to see significant demand for the Cricket World Cup 2007 in the West Indies, and has marketed worldwide to potential attendees. About Boatbookings.comBoatbookings.com is the world's largest online boat chartering service offering more than 8,000 yachts worldwide. We work with the top international yacht charter operators to provide the largest and most diverse selection of yachts and boats anywhere. These include sailing boats, motor yachts, catamarans, super and luxury yachts, and specialized boats for regattas, entertaining and business functions. Boatbookings.com provides fast, efficient service and competitive prices on its boats so that customers can be assured they're getting the yacht for their needs. Boatbookings.com believes that effective use of technology can make boats easier and more enjoyable to charter. We've introduced many technological firsts and have pioneered the use of social media, mobile computing, search technology, mapping and advanced client tracking for yacht chartering. Boatbookings.com prides itself on its ability to take the stress out of boating holidays, whether for a one day charter or a week-long tour of the Caribbean or Mediterranean. Boatbookings.com has offices in London, Cannes, Athens, Sardinia, Ft Lauderdale, Singapore and Valencia in order to be able to provide boats and charter services in all major yacht charter locations, worldwide. More about Boatbookings.com. The Benefits of a Yacht Charter Broker. *** End *** If you would like our Press Releases via an RSS feed, just click on the RSS button below
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